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Sep 03, 2019

Pop Mart x Xuan Yi — Ayla


-Pop Mart's dizzying release schedule continues with a surprise. Chinese artist Xuan Yi (亦宣) makes her Pop Mart debut with her signature Ayla (Elf Deer) character in a pink pajamas, rabbit cosplay-style design.  Rather than a mini series, the first Ayla release is a medium-sized figure (6.7")—a relative rarity for Pop Mart. The debut Ayla figure will be available shortly  in China for ¥499 ($70) and presumably in other markets shortly.

Xuan Yi is part of Pop Mart's Pop Design Center (PDC), an art toy incubator of sorts. Several of her designs were featured at this year's PDC Beijing Toy Show booth including smaller versions as well as ones with distinct deer antlers.


Posted by Jack @ 12:45 PM in Incoming | Permalink  | Comments (0) |


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