Toy2R recently teamed up with Melbourne’s Chadstone Shopping Center on a series of custom 36” Qees done by twelve fashion labels including Alanna Hill, Bettina & Liano, Fat, Gorman, Jack London, Little Joe, Leon Edmiston, Mimco, Oroton, Peter Alexander, Sambag, White Suede. This project continues Toy2R’s interest in collaborating with the Fashion industry, a welcome move in my opinion to increase awareness of the potential of designer toys. In addition to the twelve Qees, Southpaw also created a 36” piece used to promote the campaign for billboards and even bus adverts.
