To celebrate the upcoming gathering of the word’s best football players and passionate fans in South Africa, adFunture has collaborated with Family Mart, a major convenience store chain in China, on the Yoka Football 2010 series 1 featuring 10 different kickin’ designs. This new series of minis will be available exclusively at Family Mart locations in mainland China from June 1st through July 31st 2010.
This high-profile project will definitely increase exposure of both Yokas and platform toys among a broad mainstream audience in China. Congrats to adFunture – such projects are highly sought after in Asia where mascot/character marketing is the norm.