MINDstyle 2010: Looney Tunes, BasixBeanz + more

LOONEY TUNES-2

MINDstyle is set up for a big 2010 with several recent high-profile announcements including the addition of Warner Brothers’ stable of Looney Tunes characters to the Art Toy Collectible lineup (ATC).   The new ATC figures will feature Bugs Bunny, Daffy Duck, Marvin the Martian, Taz, and many more. 

MINDstyle has also announced two additional lines – Vinyl Fab from MINDstyle LIFEstyle will feature hybrid figures combining vinyl heads and limbs with fabric/plush bodies and clothing.  Additionally there’s official word on MINDstyle’s BasixBeanz, a new line of mini platform figure.  The figures’ form and name comes from the concept of a ‘bean’ – an elementary animation shape.   BasixBeanz looks to inject some energy and innovation into the often tired and repetitive platform genre.

On the business side, MINDstyle has taken two key steps which will significantly improve the brand’s ability to produce and deliver their art toys.  First, collectible stalwart Sideshow Collectibles will distribute the ATC line.  Second, MINDstyle has partnered with the World Toys factory in Dongguan, China.  The move will increase and enhance  production capacity, quality control and more.