The innovative MYBU platform toy is newcomer BUBU Co. Ltd’s flagship product. MYBU is designed around couples – each of the editions comes in a male and female version. The innovation comes from the intricately designed figure which can be easily separated into its individual parts for pretty much endless mix and match madness. Think Playmobil but more intricate – almost every piece of clothing/hair you see is removable. Each figure has a base design (“undressed”) that can be seen by removing all the clothes/accessories.
The five current editions – Astrobu, Icreambu, Trendyblu, Babyblu, Debonairbu, and Trendybu each retail for $9.99 per figure. The figures are distributed in the USA through Diamond Comics Distribution.
