Is Kidrobot experimenting with novel marketing approaches — at least new to the designer toy game ? It looks like that maybe the case with promo for the Nuke (nice parody of Captain America) figure from eBoy’s upcoming PeeCool series.
Check out Where is Nuke? — it’s a blog featuring pics people take of Nuke and send in to the site. In particular readers are encouraged to create mash-ups involving Nuke — many involve well-known images such as celebs, pop culture bits etc; like the Brit Mashup (above) taken from the site.
Paul Budnitz’s blog mentions the site and carefully words it as "Some fans have got ahold of some of our new Nuke PEECOL toys and started to take pictures of him all over the world". While Nuke has been slated for an October 11th release, it looks like he may already be out of the bag. Budnitz’s blog also links to Nuke’s myspace page — perhaps as he suggests, becoming friends with ‘Nuke’ is key to getting the figure.
So to recap — Where is Nuke? for publicity and the Nuke myspace page as the possible means of getting the figure. This appears to be a a word-of-mouth, new style internet marketing campaign. Interesting stuff.
