Kidrobot Joins NECA

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In breaking  news, action figure brand NECA has purchased Kidrobot.  According to the press release, Kidrobot will continue to create art toys as an autonomous company from their boulder offices guided by the one and only Frank Kozik as creative director.   

“It’s rare to have the opportunity to join forces with an artist-centric company like this," said Joel Weinshanker, COO of NECA. "We are doubly thrilled to be able to allow it to grow organically and flourish on its own, which is what we’re certain it will do with the involvement of Frank Kozik as Creative Director."

"When Joel and NECA approached us about joining forces, about his intention to support us and allow Kidrobot to move forward with autonomy, I knew we had found the right partner," said Bob Africa, President of Kidrobot. "The timing of Frank agreeing to join us could not have been better and we are incredibly excited about Kidrobot’s future." 

This big and welcome move is a partial answer to the question on most of our minds, what would become of KR.  We reached out to Frank about KR’s new direction and he replied simply and triumphantly, ‘WE WILL RAGE’. Here’s hoping that Kidrobot rages like never before and becomes a clever and innovative force in the toy world once again. 

 

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