Reactor-88’s Custom Corner : Ryan the Wheelbarrow


Welcome to Reactor-88's Custom Corner. For June we are highlighting Ryan the wheelbarrow. Some of you may know Ryan as Kidrobot's social media ambassador, but he is also an artist and trained graphic designer. Wheelbarrow's custom toy work really caught my eye when he first released his ty_po Dunnys. As an old graphic designer myself, the rub down text brought back memories and its use on toys was something I don't recall ever seeing been done before. Since then he's really grown his typographic style by varying them from the clean, geometric look on his text_r customs to the more colorful and chaotic look on his [O8STACLES] series of customs (the later which utilize a unique screen printed acrylic on vinyl stickers technique).  I feel his pieces surpass the traditional custom toy label and could easily be displayed in a fine art gallery. One thing I do sometimes wonder is if he's hidden some actual words or phrases on these guys- I'll need to ask him one of these days… To keep up with all things Ryan the wheelbarrow, be sure to check out his website, follow him on Twitter and Instagram at @ryanwheelbarrow, and of course become a fan of his Facebook page. Also if you're heading to Comic-Con this year, you can catch Wheelbarrow screen printing exclusive SDCC Kidrobot shirts live at the Kidrobot booth #4529 on Sunday, July 15th.

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