myplasticheart’s myplasticpoints loyalty program

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myplasticheart recently unveiled their myplasticpoints program, a way to reward return customers with discounts on future purchases.  In order to participate, you need to create an account on myplasticheart.com or if you already have one, use it before you buy toys or other items from the site.  For each purchase made with an account, you’ll receive a point for each dollar spent.  Once you’ve amassed enough points, you’ll be able to automatically redeem your points for discounts on future purchases of $25 or more.  Discounts are applicable for nearly all items except gallery items.   If you already have an mph account, you’ll find that you’ve been credited 100 points (enough for a $5 discount) as a thank you.

In short, myplasticheart is offering rewards for shopping with them on a regular basis.  The more you buy from them, the more you save – day in and day out.  I can’t recall seeing something similar in the designer toy game.