On Sunday, Sket One hit the side of the Brooklyn Projects store on Melrose with a new bold mural as part of a campaign to introduce the Bad Juju lifestyle brand. The piece feature’s Sket’s Dripple character, the new brand’s official mascot, with a ‘Time’s Up’ advisory. A spin-off of Bad Juju Games which specializes in mobile and console games, the new art-centered effort will soon release apparel, toys and more.
As you might expect, Sket’s Dripple will be right in the thick of things. Word has it that the first Bad Juju product will be a large resin of the brand’s mascot; to be shown at the Coachella music festival (4.13 – 4.15) and released nearby.
