adFunture x FamilyMart – Yoka Football 2010

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To celebrate the upcoming  gathering of the word’s best football players and passionate fans in South Africa, adFunture has collaborated with Family Mart, a major convenience store chain in China, on the Yoka Football 2010 series 1 featuring 10 different kickin’ designs.   This new series of minis will  be available exclusively at Family Mart locations in mainland China from June 1st through July 31st 2010. 

This high-profile project will definitely increase exposure of both Yokas and platform toys among a broad mainstream audience in China.  Congrats to adFunture – such projects are highly sought after in Asia where mascot/character marketing is the norm.

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