Thunderdog Rebrands the Soul Train Awards

 

Tristan Eaton and Thunderdog Studios recently had the pleasure of giving the Soul Train Awards a visual rebranding complete with a refreshed vibe, new logo and of course new design for the signature train. Soul Train’s new visual identity has already made its mark with a recent ad take over of the Atlantic Avenue subway station in Brooklyn. 

Through the efforts of motion graphics specialists Interspectacular, the Thunderdog designed branding will come to life as a 20-second animated opening spot for the awards ceremony with will be broadcast this Sunday, November 29th @ 9 PM EST/PST on Centric, Viacom’s new channel.

Finally, Tristan and Thunderdog took on the challenge of  designing the new Soul Train Award itself.  The result is a gleaming train (8” high, 11” long) done in resin with silver and gold coatings.  Very sweet.

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