To celebrate the 10th anniversary of Levi’s Engineered Jeans, the brand tapped Neighbour Creative to create the “Twisted Originals” campaign. Headlined by three original characters created by UK sculptor/artist Wilfrid Wood the campaign brings a fun and edgy identity to the clothing. Sculpted and hand-painted by Wilfrid – Hopper, Fingers and Bernie (l to r: above) represent raw individuality. Each wears a different fit of Levi Engineered Jeans apparel.
The three characters will serve as the visual identity for the campaign which will play out in retail shops as well as on the ‘net at the thetwistedoriginals.com blog. The blog will feature commissioned and curated art with a ‘twisted’ aesthetic.
Beyond the original sculptures, Wilfrid’s characters are being produced in Hong Kong for use in point of sale displays for Levi’s retailers. There’s also talk of making the figures available as limited-edition collectibles later in the year.
A very cool project featuring a very talented artist in Wilfrid Wood. While all three characters have undeniable presence and personality, Fingers is too cool for school. Be sure to hit the massive photo gallery after the jump featuring plenty of process pics – sketches, maquettes, digital scans, as well as shots of the production overseas.
Additionally, be sure to hit up the Twisted Originals subsite over at the European section of Levi’s.com for more in-depth info on Wilfrid’s characters including a video interview about his character creation process as well as plenty of downloadable goodies.
