Today on Proto Monday we’re looking at Toyame’s upcoming Cos-N-Play figures from Kaching Brands which bring an addictive mix of cute colorful animal characters and horoscopes in 2" blind-box form. Created by the man behind Toyame — LA artist Johnny Lee, Series 1 features 12 characters — one for each astrological sign. A graduate of Art Center, Johnny brought together his love for animals and children to create Cos-N-Play. His work with children as a Tae Kwon Do martial arts teacher powered the design of these figures, his first art toys.
The playful Cos-N-Play kids sport different costumes, one for each astrological sign — from cute animal versions of Scorpio, Pisces and Taurus to playful outfits for the archer – Sagitarius and the scales of Libra. In designing the series Johnny relied on his close personal link to
animals, "No one really knows what they’re thinking for sure but I
tried to imagine what they might say or how they feel".
The visual highlight of the Cos-N-Play design concept are the large oversized
heads with bright, cheerfully expressive graphics. Cute is here, front
and center. Cos-N-Play series 1 will be a Spring ’08 release from Kaching Brands. The Cos-N-Play action will continue with an upcoming artist series featuring an all-new set of costumed characters.
