Aug 10, 2007
Toys Are Us: A Revolution in Plastic -- DVD
Toys Are Us: A Revolution in Plastic (box shots) was recently released on DVD at SDCC. The film has the apparent distinction of being the first Vinyl Art Toy documentary released. Produced by Brian Stillman, Toys Are Us focuses on the scene with focus on artists, collectors and of course the objects of our addiction -- toys! Featured artists include Brian Flynn, Erick Scarecrow, Frank Kozik, Kano, J Neth, Jermaine Rogers, Mark Nagata, Mars-1, Patrick Ma, and Tara McPherson. DVD extras include tours of several artists' personal toy collections. The soundtrack features punk and underground music by Mindless Self Indulgence, Longway, Brian McCarty, Stick Shift, and I, Synthesist.
Toys Are Us has received recognition as an official selection for the 2007 E.Vil. City Film Festival in NYC (October 3rd - 8th). You can purchase the DVD now by using the 'Contact' feature on X-Ray Film's website. It will also be available shortly from specialty retailers. Please direct wholesale inquires to DKE Toys. 'Vinyl Toy Documentary' is quickly becoming a genre onto itself (ok so maybe that's a slight stretch) with at least four projects out there (including this one) -- very cool.
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Its certainly interesting to see that the curiosity about designer toys has grown to the point to attract documentary film makers to help further spread the word. I have to admit it does make me uncomfortable to think of designer toys becoming more part of mainstream American consciousness.
I kind of like that designer toys are something people all over don't really know about or understand. I like the smaller, intimate nature of this little subculture. These documentaries seem to attempt to justify the designer toy to the world, presumably with the goal of attracting more fans.
These documentaries give me the same feeling as when a cool toy gets 11 colourways. Interesting but...not appealing.
Better for toy makers to toil in obscurity? I think these films help get recognition for artists who might not receive as much of it otherwise -- and good for them! They deserve to sell their stuff and make some money and not have to compromise their art in the process.
I think it's also good for the fans -- I know I want to know more about the people who make the toys I love. I think it serves the toy fans more than it serves the mainstream.
Besides, just because you explain something to the mainstream doesn't mean that the mainstream will actually GET IT and suddenly rush out to buy these toys.
You make some good points. I guess its just a personal preference really & the general feeling/intent these Vinyl documentary trailers have conveyed to me that inspired my previous comments.
Glad to hear you're looking forward to these; hope you enjoy them.