What is a SO WHAT?

The So What toys by PhalanX was represented by Gnome International at SDCC. Initially, I found the several variants with an assortment of attractive designs to be overwhelming.  Closer examination revealed that clever paint application resulted in the appearances of 6 different toys, when in reality there seems to be only 2 distinct shapes. I really dig the crossover paint designs that make the toy go from looking like a misbehaving boy to a mischievous monkey. Another creative thing about the So What toys is the unusual triangular packing box they come in. The box is even equipped with a stencil that you can use to create your personalized art. How innovative!